HNO Prax­is – Küss­nacht am Rigi AG Dr. Sha­hab A. Rahi­mi Azar is the pro­pri­etor of the HNO Prax­is – Küss­nacht am Rigi AG. The dis­tinc­tive cor­po­rate design for his pro­fes­sion­al endeav­ors encom­pass­es an ele­gant, sub­tly ori­en­tal-inspired mono­gram har­mo­nious­ly paired with a bold serif font. The mono­gram’s let­ters, O R L, sym­bol­ize the Oto-Rhi­no-Laryn­gol­o­gy, the med­ical term for Ear, Nose, and Throat Med­i­cine, a spe­cial­ized field that focus­es on the areas of ears, nose, and throat.

Fur­ther enhanc­ing this unique design is the incor­po­ra­tion of a script font as an addi­tion­al sig­na­ture and design ele­ment, com­ple­ment­ed by a palette of ele­gant­ly lumi­nous shades with­in the green col­or spec­trum. This com­bi­na­tion imparts a modern and dynam­ic expres­sion to the brand­ing, effec­tive­ly cap­tur­ing the essence of vitality.

Golfim­port – A per­fect fit. Umbrail Golf Import dis­tin­guish­es itself with an exten­sive range of prod­ucts at afford­able prices. In their golf shops on and off the golf cours­es, as well as online, you can find not only all types of golf clubs but also a vari­ety of acces­sories, from golf balls to trol­leys – every­thing that makes a golfer­’s heart beat faster.

Inspired by the orig­i­nal logo of Umbrail Golf Import AG, the new design con­sists of a word­mark and emblem. Both fea­ture sub­tle golf motifs in visu­al and typo­graph­ic forms. This inter­play turns images into let­ters and let­ters into a visu­al rep­re­sen­ta­tion: The emblem, posi­tioned at the cen­ter, depicts a golf tee with a golf ball, rep­re­sent­ing a golf­ing tool as well as the low­er­case “i” of “import.” The emblem is sur­round­ed by abstract­ed golf clubs, which also appear in the “ear” of the cus­tomized low­er­case “g.” The fi-lig­a­ture, formed by the down­ward stroke of the “f,” rep­re­sents a golf bag with a golf club.

The new slo­gan “A per­fect fit” refers not only to the golf retail­er’s cus­tom fit­tings but also to out­stand­ing cus­tomer satisfaction.

The design acquires an sub­tle ele­gance and that spe­cial golfer­’s touch through abstract­ed Birdie Book patterns.

Logopho­lio – Logos & Marks. An ongo­ing col­lec­tion of small brand­ing projects as well as design pro­pos­als – because dur­ing a project I try­out many dif­fer­ent routes of logo styles – and even­tu­al­ly only one of all these pro­pos­als ends up becom­ing the brand. Here is a selec­tion of the designs that didn’t make the cut – but are nonethe­less the ones I some­times even liked the most.

Sales & Ser­vice Point – Saubere Arbeit, fre­undliche Preise The Sales & Ser­vice Point Nebikon, a part of Stein­er Group AG, is your reli­able des­ti­na­tion for well-main­tained used BMW and MINI cars. This garage boasts a modern and time­less appear­ance, thanks to its min­i­mal­ist yet mean­ing­ful logo. The cen­tral fea­ture is now a styl­ized dot that clev­er­ly incor­po­rates the dou­ble S as a shad­ow let­ter. This dis­tinc­tive sym­bol enhances the back­grounds of our new visu­al cam­paign with an impres­sive dou­ble-expo­sure effect, while main­tain­ing a con­tin­u­ous focus on peo­ple and their activ­i­ties. The new cor­po­rate design is enhanced by a bold grotesque type­face, which is also employed in our exte­ri­or and inte­ri­or sig­nage, there­by estab­lish­ing a uni­fied brand identity.

Nicole Math­is – sports psy­chol­o­gist Nicole Math­is is a cer­ti­fied sports psy­chol­o­gist. Her brand pre­sen­ta­tion reflects the breadth of her sports psy­chol­o­gy expe­ri­ences and her con­cept, which is based on resource enhance­ment and a solu­tion-ori­ent­ed approach.

Hand­writ­ings emerge through move­ment and shap­ing on a sheet of paper, express­ing one’s char­ac­ter. They pro­vide insights into an indi­vid­u­al’s per­son­al­i­ty. Accord­ing­ly, the new logo emerged in a hand­writ­ing-like motion, sym­bol­i­cal­ly incor­po­rat­ing her ini­tials as a design ele­ment. The illus­trat­ed sports icons also arose from these move­ments, con­vey­ing the unique char­ac­ter of her clients from the world of élite sports.