Golfim­port – A per­fect fit. Umbrail Golf Import dis­tin­guish­es itself with an exten­sive range of prod­ucts at afford­able prices. In their golf shops on and off the golf cours­es, as well as online, you can find not only all types of golf clubs but also a vari­ety of acces­sories, from golf balls to trol­leys – every­thing that makes a golfer­’s heart beat faster.

Inspired by the orig­i­nal logo of Umbrail Golf Import AG, the new design con­sists of a word­mark and emblem. Both fea­ture sub­tle golf motifs in visu­al and typo­graph­ic forms. This inter­play turns images into let­ters and let­ters into a visu­al rep­re­sen­ta­tion: The emblem, posi­tioned at the cen­ter, depicts a golf tee with a golf ball, rep­re­sent­ing a golf­ing tool as well as the low­er­case “i” of “import.” The emblem is sur­round­ed by abstract­ed golf clubs, which also appear in the “ear” of the cus­tomized low­er­case “g.” The fi-lig­a­ture, formed by the down­ward stroke of the “f,” rep­re­sents a golf bag with a golf club.

The new slo­gan “A per­fect fit” refers not only to the golf retail­er’s cus­tom fit­tings but also to out­stand­ing cus­tomer satisfaction.

The design acquires an sub­tle ele­gance and that spe­cial golfer­’s touch through abstract­ed Birdie Book patterns.