Welt­for­mat – Tourism Exhi­bi­tion. The Gäs­ti­val, a fes­ti­val to mark the arrival of the first tourist to Switzer­land 200 years ago, showed off the best tourism posters that pro­mot­ed the land­marks and must-see places in the region. In co-oper­a­tion with Welt­for­mat and the Lucerne Uni­ver­si­ty of Applied Sci­ences and Arts, the Swiss Muse­um of Trans­port has brought togeth­er 36 posters – two of mine – which cre­ative­ly rep­re­sent the spir­it of the time, but still man­age to embrace tra­di­tion while reflect­ing on the famous Rigi, the land­mark moun­tain of cen­tral Switzerland.