Fritz – München. Bye Friedrich – Hi Fritz! Fritz is an office building in Munich’s Schillerstraße, a creative hub in an urban location where Schiller’s outstanding qualities come to life: Fritz is a place of communication – just as Schiller was an outstanding communicator who nurtured relationships and discussed numerous topics in over 2000 letters that he wrote.
Fritz is the place where creation and logic blend into a vibrant alliance for modern ways of working in an inspiring environment. This is the spirit of “Sturm und Drang” reloaded: in the architecture of the building as well as in its interior.
The design illustrates Schiller’s most beloved works, such as William Tell, Maria Stuart, Intrigue and Love, The Maid of Orleans and The Robbers by depicting their main events and characters as tattooesque line drawings.
The logo is based on a custom font – a modern and bold version of a feather script.
YEAR
2019
RESPONSABILITY
Concept, design, illustrations and implementation (brand, printed matter), font-design
PARTNER
Agency: Room meets Freiland | 3D-Visualization: beyond | Photography: CSMM | Video: dockyard
CLIENT
SERVICES
Branding, Editorial Design, Marketing, Video, Webdesign