WSJV – ARY – Westschweiz­erisch­er Jodlerver­band The West­ern Swiss Yodel Asso­ci­a­tion (WSJV) is a sub­di­vi­sion of the Swiss Yodel Asso­ci­a­tion EJV, rep­re­sent­ing the can­tons of Fri­bourg, Gene­va, Jura, Neuchâ­tel, Vaud, and Valais. Its pri­ma­ry mis­sion is the preser­va­tion, cul­ti­va­tion, and pro­mo­tion of Swiss cul­tur­al her­itage and tra­di­tions, includ­ing yodel­ing, play­ing the alphorn and “büchel,” flag swing­ing, and the nur­tur­ing of young talent.

The fresh web design stands out with its gen­er­ous use of cap­ti­vat­ing nat­ur­al and local imagery from West­ern Switzer­land, clev­er­ly inter­twined with play­ful yet clear illus­tra­tive icons. Abun­dant white space and the ele­gant “Reck­less” font fam­i­ly, paired with the crisp “Mai­son Neue” type­face, con­tribute sig­nif­i­cant­ly to the design’s aesthetics.