aer

aer – Expect the unexpected. Air is omnipresent. When com­bined with par­ti­cles of water, pow­der, dust, and wind, it man­i­fests its ener­gy, momen­tum, and beau­ty. In Neu­per­lach, the “aer” ele­ment unveils the invis­i­ble, har­ness­ing the exist­ing poten­tial to trans­form the cur­rent build­ing into a blue­print for the emerg­ing Neu­per­lach dis­trict through sus­tain­able restruc­tur­ing and effi­cient conversion.

The cor­po­rate design for this real estate project embraces this con­cept lit­er­al­ly, incor­po­rat­ing airy par­ti­cles in vibrant, bold col­ors, accom­pa­nied by large, sol­id typog­ra­phy. It tells a sto­ry of move­ment, con­trasts, and light, seam­less­ly blend­ing fleet­ing moments with tan­gi­ble facts that come to life through the fin­ish­ing touch­es of a pho­tochro­mat­ic var­nish cov­er image.

YEAR

2020

RESPONSABILITY

Concept, design and implementation (brand, printed matter)

PARTNER

Agency: Room meets Freiland | 3D-Visualization: beyond

CLIENT

SERVICES

Branding, Editorial Design, Marketing, Video, Webdesign

FONTS IN USE

2560 1707 Joel Burri
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Some­thing wicked this way came…
and dis­ap­peared again.