RAW – Frankfurt. Bru­tal­ism as a State­ment: Build­ings like RAW shine as “Like-Stars” on Insta­gram, Pin­ter­est & Co. In an era of trans­for­ma­tion, they sym­bol­ize longevi­ty and a style that defies the allur­ing main­stream: bold, geo­met­ric, and rad­i­cal­ly modern.

In this same spir­it, RAW’s cor­po­rate design emerges with clar­i­ty and dis­tinc­tion. The cus­tom font is craft­ed from geo­met­ric ele­ments that can be art­ful­ly com­bined, result­ing in the cre­ation of sin­gu­lar sym­bols. The illus­tra­tion world reflects the essence of straight lines and tex­tures rem­i­nis­cent of concrete.