Kreuzbäck­erei – Die Gourmet-Bäckerei. Seit 1980. Since its incep­tion in 1980, Kreuzbäck­erei AG has epit­o­mized high-qual­i­ty, hand­craft­ed baked goods. Cen­tral to its ethos, the bak­ery uses only the finest local ingre­di­ents to craft its dai­ly spe­cial­ties. Mark­ing over 40 years of excel­lence, Kreuzbäck­erei has unveiled a new cor­po­rate iden­ti­ty fea­tur­ing a modern typo­graph­ic logo, vivid col­ors, and com­pelling prod­uct photo­graphy. This rebrand­ing is bol­stered by a revamped web­site and a strik­ing image campaign.

The redesign of Kreuzbäck­erei’s logo includes a unique adap­ta­tion of the sec­ond “k”, which echoes the orig­i­nal logo’s “bak­er mas­cot” wear­ing a chef’s hat. The new slo­gan, “The Gourmet Bak­ery,” reflects its esteemed clien­tele — Miche­lin-starred restau­rants and pres­ti­gious hotels that cher­ish and serve its gourmet prod­ucts. Kreuzbäck­erei also sup­plies region­al bak­eries with exclu­sive items like crisp­bread enriched with nuts and raisins.