HGZ – Hansa Gewerbe Zentrum. Welcome to the Hansa Gewerbe Zentrum, a one-of-a-kind business park ensemble nestled in the prime location of Rothenburgsort, Hamburg. The HGZ caters to a diverse array of industries, offering a wide range of possibilities for various business ventures.
The design seamlessly captures the mixed-use character of this commercial space, skillfully blending a specially crafted serif font with a complementary sans-serif font in a paste-up style, resulting in a distinctive stencil font showcased in the logo and signage. Additional patterns and textures add the perfect touch to the corporate design, infusing it with an urban yet sophisticated flair, reminiscent of captivating street art.
YEAR
2018
RESPONSABILITY
Concept, design and implementation (brand, printed matter), wayfinding, font-design
PARTNER
Agency: Room meets Freiland
CLIENT
QUEST Investment Partners
SERVICES
Branding, Editorial Design, Wayfinding
FONT IN USE