HGZ

HGZ – Hansa Gewerbe Zen­trum. Wel­come to the Hansa Gewerbe Zen­trum, a one-of-a-kind busi­ness park ensem­ble nes­tled in the prime loca­tion of Rothen­burgsort, Ham­burg. The HGZ caters to a diverse array of indus­tries, offer­ing a wide range of pos­si­bil­i­ties for var­i­ous busi­ness ventures.

The design seam­less­ly cap­tures the mixed-use char­ac­ter of this com­mer­cial space, skill­ful­ly blend­ing a spe­cial­ly craft­ed serif font with a com­ple­men­tary sans-serif font in a paste-up style, result­ing in a dis­tinc­tive sten­cil font show­cased in the logo and sig­nage. Addi­tion­al pat­terns and tex­tures add the per­fect touch to the cor­po­rate design, infus­ing it with an urban yet sophis­ti­cat­ed flair, rem­i­nis­cent of cap­ti­vat­ing street art.

YEAR

2018

RESPONSABILITY

Concept, design and implementation (brand, printed matter), wayfinding, font-design

PARTNER

CLIENT

QUEST Investment Partners

SERVICES

Branding, Editorial Design, Wayfinding

FONT IN USE

2560 1707 Joel Burri
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