Bäckerei Moos – Brot für alle. In 1974, the bak­ery Moos was estab­lished by Otto Moos in the for­mer Zur Spend­müh­le bak­ery. Today, it is run by Fabi­enne and Mar­co Mez­zadri-Moos and con­sists of 6 branch­es in the can­ton of Lucerne. This fam­i­ly-owned bak­ery rep­re­sents a sus­tain­able and region­al tra­di­tion­al craft with a focus on high qual­i­ty and atten­tion to detail. This is reflect­ed in the new brand iden­ti­ty: Inspired by the col­or and design ele­ments of the orig­i­nal logos, the new design fea­tures a dynam­ic script word mark full of char­ac­ter and unique­ness, infused with a touch of nostalgia.

The new slo­gan, “Brot für alle”, harkens back to the sig­nage “Zur Spend­müh­le” promi­nent­ly dis­played above the entrance of the branch on Tauben­hausstrasse. In the first half of the 20^th cen­tu­ry, this was where the poor and unem­ployed received their “dona­tion” in the form of bread and a warm place.

The design is com­plet­ed and round­ed off by hand-drawn bak­ery icons in the style of the word mark. These icons serve as the basis for the orig­i­nal pack­ag­ing materials.