My name is Joel. I am a brand and web designer, part-time illustrator and photographer, typeface collector, proud dachshund daddy, plant and design aficionado, … I studied visual communication at the Lucerne University of Applied Sciences and Arts in Switzerland. After graduating, I lived in Vienna for 5 years and have since worked for different Austrian and Swiss design agencies, as well as numerous private clients.*
* I’m still just a website – but let’s get on with it.
I am very keen on experimenting with various approaches to creating individual visual languages for each client, such as specialized illustrations and collages or custom typography creations.
My work philosophy is based on a “do-it-yourself-approach”; before turning to stock or other creatives, I do things myself – which lets me grow with every new project and helps me express my personal understanding of design through and with the individual work of my clients.
I am very keen on experimenting with various approaches to creating individual visual languages for each client, such as specialized illustrations and collages or custom typography creations.
My work philosophy is based on a “do-it-yourself-approach”; before turning to stock or other creatives, I do things myself – which lets me grow with every new project and helps me express my personal understanding of design through and with the individual work of my clients.
Skills & Expertise
Experience
since 2024 — WiNK
Lucerne (CH) – Senior Designer | Expertise: Branding / Packaging Design / Illustration / Conceptual design
since 2020 — Perspektiven – Agentur für Werbung & Design
Stans (CH) – Art Director | Expertise: Branding / Webdesign / Illustration / Photography / Conceptual design
2017–2020 — Room meets Freiland
Vienna (AT) – Senior Designer/Art Director | Expertise: Branding / Editorial Design / Webdesign / Illustration / Conceptual design
2016–2017 — Rosebud
Vienna (AT) – Intern/Junior Designer | Expertise: Branding / Editorial Design / lllustration
2016–2017 — Walking Chair Design Studio
Vienna (AT) – Internship | Expertise: Editorial Design, Illustration, Photography
2013–2014 — Bureau Boulot
Bern (CH) – Internship & Freelance | Expertise: Branding / Illustration
2011–2020 — Perspektiven – Agentur für Werbung & Design
Stans (CH) – Freelance | Expertise: Branding / Illustration
Education
2013–2016 — Bachelor of Arts in Visual Communication, Graphic Design
Lucerne (CH) – Lucerne University of Applied Scienes and Arts (HSLU)
Bachelor Thesis: Fragrantia / Theoretical: Unverzehrte Köstlichkeiten – Die Ursprünge der Food-Photographie in der Malereigeschichte nach 1500
Expertise: Analogue Printing Techniques / Type Design / Illustration / Poster Design / Editorial Design / Photography / Infographics / Webdesign / Art History
2012–2013 — Foundation Course in Art and Design (Gestalterischer Vorkurs)
Lucerne (CH) – Lucerne University of Applied Scienes and Arts (HSLU)
Expertise: Painting / Illustration / Animation / Sculpting / Printing Techniques / Design / Installations / Photography / Art History