Fritz München

Fritz – München. Bye Friedrich – Hi Fritz! Fritz is an office build­ing in Munich’s Schiller­straße, a cre­ative hub in an urban loca­tion where Schiller’s out­stand­ing qual­i­ties come to life: Fritz is a place of com­mu­ni­ca­tion – just as Schiller was an out­stand­ing com­mu­ni­ca­tor who nur­tured rela­tion­ships and dis­cussed numer­ous top­ics in over 2000 let­ters that he wrote.

Fritz is the place where cre­ation and log­ic blend into a vibrant alliance for modern ways of work­ing in an inspir­ing envi­ron­ment. This is the spir­it of “Sturm und Drang” reloaded: in the archi­tec­ture of the build­ing as well as in its interior.

The design illus­trates Schiller’s most beloved works, such as William Tell, Maria Stu­art, Intrigue and Love, The Maid of Orleans and The Rob­bers by depict­ing their main events and char­ac­ters as tat­tooesque line drawings.

The logo is based on a cus­tom font – a modern and bold ver­sion of a feath­er script.

YEAR

2019

RESPONSABILITY

Concept, design, illustrations and implementation (brand, printed matter), font-design

PARTNER

Agency: Room meets Freiland | 3D-Visualization: beyond | Photography: CSMM | Video: dockyard

SERVICES

Branding, Editorial Design, Marketing, Video, Webdesign

FONTS IN USE

1920 1301 Joel Burri
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Some­thing wicked this way came…
and dis­ap­peared again.