ds Lädäli – Natür­lich gsund, eifach per­sön­lich. Karin Wal­len­stein­er’s “ds Lädäli” in Sach­seln is a heart­felt endeav­or from A to Z. Pre­sent­ing care­ful­ly selected nat­ur­al prod­ucts from local pro­duc­ers to cus­tomers through per­son­al­ized con­sul­ta­tions is at the core of her mission.

The essence of being “close to the cus­tomers,” under­stand­ing their needs, and pro­vid­ing a cour­te­ous approach is reflect­ed in the slo­gan “nat­u­ral­ly healthy — sim­ply per­son­al.” The retro, vin­tage-style logo evokes a pos­i­tive­ly nos­tal­gic feel­ing, sym­bol­ized by a sim­ple badge, rep­re­sent­ing a stamp of qual­i­ty for the ser­vices and prod­ucts on the shelves.

The vibrant and illus­tra­tive adver­tise­ment design pays homage to the fond mem­o­ries we have of shop­ping in vil­lage stores. It show­cas­es region­al prod­ucts and invites cus­tomers to vis­it the store, evok­ing a sense of nostalgia.