beyond – visu­al arts The chal­lenge was to cre­ate a modern and sophis­ti­cat­ed iden­ti­ty for a com­pa­ny that func­tions at the inter­sec­tion between art and com­merce – work­ing in the fields of archi­tec­ture, project devel­op­ment and real estate management.

Beyond can describe a cor­re­la­tion between space and time, but is also used to empha­size the depth of an idea or its elu­sive­ness. In Ger­man, the true mean­ing becomes even more uncer­tain; beyond may mean under­neath, across or even above. What they all have in com­mon though is their ref­er­ence to some­thing spa­tial – which is the mis­sion of a ren­der­ing com­pa­ny, giv­ing an archi­tec­tur­al idea its third dimen­sion, visu­al­iz­ing ideas that may be beyond oth­ers imagination.

Based on the dif­fer­ent spa­tial trans­la­tions of beyond, we cre­at­ed a logo that also has spa­tial diver­si­ty. By plac­ing it between two lay­ers, com­bin­ing them with the let­ter “y” it cre­ates depth and three-dimensionality.